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Websites with stale content don't supply any useful data to users. Algorithms are built to favour web sites with fresh content. When search engine crawl website to start with it seeks for robots.txt instruction to find out what pages are allowed or disallowed for crawling. It helps search engine to crawl the online pages and index them. There are a lot more things that you need to study Seo and net design. Gossip Web Design is an online design company in Australia that helps business owners and entrepreneurs build their dream web site. Optimising your web site for a key phrase is essential to inform engines like google of your web site's relevance to a search time period. The major search engines don’t very like JavaScript (or Flash or FRAMES) - so minimize its use. Use excessive-quality, excessive-distinction photographs that have a 16:9 aspect ratio. Let the search engine know what the pictures are all about. The images cannot be left clean.