Viewers hit out at ITV for airing TikTok clips on Christmas Eve
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Viewers have claimed ITV has 'run out of ideas' after the UK broadcaster aired two hours of TikToks on Christmas Eve.
Instead of showcasing a gritty drama or festive special during the primetime slot, ITV shared TikTok: Top 100 2024, showing 'unforgettable clips' shared to the platform throughout the year.
ITV said the show, which ran for two hours and five minutes, aimed to 'celebrate' 'epic' clips on TikTok.
'Celebrate our top 100 viral TikTok clips of 2024 in this epic countdown and a look at how much money these unforgettable clips could have earned for their creators,' the show's description read.
Presenter Joel Dommett, 39, known for hosting various television shows, including I'm a Celebrity: Unpacked, narrated the episode.
The show also considered factors, including paid partnerships, affiliate marketing, sponsorship deals, and brand collaborations, to calculate the potential monetary gain each clip may have earned the creator.
However, those expecting a higher-quality option claimed the show is a sign that television has 'given up', with one saying: 'Tonight ITV are showing TikToks for two hours. TV has truly given up!'
Viewers have claimed that television has 'run out of ideas' after ITV aired TikTok: Top 100 2024 on Christmas Eve
The show featured the two young twins Marnie and Mylah from Burnley, who caused a storm on the platform after fuming that an ice cream van tried to charge them £9 for two ice creams, according to The Telegraph.
Elsewhere, a grandmother who lost her balance and flipped over the handlebars while riding a seesaw also featured.
Lisa Lloyd, 55, from Feltham, Middlesex, was on holiday in Corfu when the unfortunate incident occurred.
Despite the clips entertaining millions on TikTok, viewers were less impressed to see them on ITV.
Taking to X to share their thoughts, one unhappy viewer wrote: 'It's like TV ran out of ideas and just gave up.'
'I still can't believe this is the type of stuff they're showing,' a second user similarly added.
An entertaining clip shared by Lisa Lloyd (pictured), 55, from Feltham, Middlesex, featured on the ITV show
Elsewhere, the show looked into the TikTok trend that made viewers guess whether an item was real or made from cake
A third wrote: 'I actually watched this last night; I'd never seen 99 per cent of them that were shown, and I'm on that app all the time. Genuinely just slop content.'
Another said: 'Christmas Eve and they are showing TikTok's on ITV! What has our world come to?'
However, one said the show isn't as unusual as others might believe, writing: 'Tbf [to be fair] this is basically just this generation's version of You've Been Framed or Rudetube'.
It comes after Britain's best-known money saving expert Martin Lewis shared a slew of tactics and Monopoly strategies to employ during a festive family games' night.
On his ITV show, Martin Lewis: How to Win at Board Games he described himself as 'ridiculously competitive'.
The 52-year-old added: 'It's fun winning and it's fun being better at games. Board games bring everyone together.'
Although winning at Monopoly may seem like the luck of the draw, Martin explained that there are several things you can do to beat other players and improve your odds.
His first tip is to buy as many properties as possible during the early stages of the game.
The show also explored whether the clips were part of a sponsorship deal, brand collaboration, or paid partnership
Viewers took to X to share their thoughts on ITV airing TikTok: Top 100 2024 during a primetime slot on Christmas Eve
Martin said that it was also important to calculate the return on investment on each property, meaning how much you purchased it for versus how much you can earn back from rent.
However, not all properties are created equal. Although the most expensive ones start out being the best investment, this changes once houses and hotels are added.
Those wanting to win should aim to purchase the three light blue cards which are The Angel, Islington, Euston Road and Pentonville Road, as these can generate the most money once hotels are added to them.
After that, he recommends swooping up the orange cards comprising of Vine Street, Marlborough Street, and Bow Street.
Martin highlighted that these are the properties that players are most likely to land on after they've just gotten out of jail.
The worst set to buy in his opinion are the pricey greens - including Bond Street, Oxford Street, and Regent Street.
In Monopoly, players can only start building houses and hotels on their properties once they have bought the entire set.
Therefore, Martin shared, it is vital to buy one of each colour, so you can block opponents and have some leverage when it comes to doing deals later down the line.
ITV's TikTok: Top 100 2024 explored how many views each of the clips received to assess potential earnings
Martin added that if you have cards that are not part of a set, you should mortgage them to the bank for extra money to buy houses, since they're unlikely to generate much income for you.
Another tactic is to aim to build three houses on each property before you splash out on upgrading them to hotels.
Three houses is the 'sweet spot' that will earn you the most from the game and this has to do with the rise in rent from one to three houses.
Martin explained: 'When you buy one house, the return on investment [or ROI, comparing what you paid to what you get back in rent on each property] is 26 per cent.
'With two houses, it's 56 per cent. With three, it's 110 per cent - that's a massive jump between two and three.'
Martin added that it is important to leave yourself an emergency fund in case you land on someone else's expensive space.
A common criticism of Monopoly is that the game can go on for too long, but Martin said it doesn't have to be that way.
He conducted a poll online which found that 52 per cent of players leave the money from fines for people to win if they land on free parking.
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But this can actually make the game last much longer, as it injects money back into players and makes it less likely for them to go bankrupt.
This isn't actually an official rule and he said you can skip it if you want the game to be over faster.
Although he won a round of Monopoly against his colleague Claire during the episode, Martin was gobsmacked when he sat down for a game of backgammon.
The presenter said he played it as a child before rediscovering it 15 years ago.
It is a two-player game and the aim is to move all your checkers to your home board and then remove them from the board entirely. The first player to get rid of off all of their checkers wins the game.
Martin revealed that after his friend defeated him at backgammon, he embarked on a mission to sharpen his skills. A year later, he managed to win when competing against the same friend.
During the show, he went head-to-head with a 90-year-old man named George who said he has been playing backgammon since 'before Martin was born'.
After three tense rounds, George beat Martin but he said that it's always hard to know what to do with the two checkers furthest from you at the start.
ITVTikTok
Instead of showcasing a gritty drama or festive special during the primetime slot, ITV shared TikTok: Top 100 2024, showing 'unforgettable clips' shared to the platform throughout the year.
ITV said the show, which ran for two hours and five minutes, aimed to 'celebrate' 'epic' clips on TikTok.
'Celebrate our top 100 viral TikTok clips of 2024 in this epic countdown and a look at how much money these unforgettable clips could have earned for their creators,' the show's description read.
Presenter Joel Dommett, 39, known for hosting various television shows, including I'm a Celebrity: Unpacked, narrated the episode.
The show also considered factors, including paid partnerships, affiliate marketing, sponsorship deals, and brand collaborations, to calculate the potential monetary gain each clip may have earned the creator.
However, those expecting a higher-quality option claimed the show is a sign that television has 'given up', with one saying: 'Tonight ITV are showing TikToks for two hours. TV has truly given up!'
Viewers have claimed that television has 'run out of ideas' after ITV aired TikTok: Top 100 2024 on Christmas Eve
The show featured the two young twins Marnie and Mylah from Burnley, who caused a storm on the platform after fuming that an ice cream van tried to charge them £9 for two ice creams, according to The Telegraph.
Elsewhere, a grandmother who lost her balance and flipped over the handlebars while riding a seesaw also featured.
Lisa Lloyd, 55, from Feltham, Middlesex, was on holiday in Corfu when the unfortunate incident occurred.
Despite the clips entertaining millions on TikTok, viewers were less impressed to see them on ITV.
Taking to X to share their thoughts, one unhappy viewer wrote: 'It's like TV ran out of ideas and just gave up.'
'I still can't believe this is the type of stuff they're showing,' a second user similarly added.
An entertaining clip shared by Lisa Lloyd (pictured), 55, from Feltham, Middlesex, featured on the ITV show
Elsewhere, the show looked into the TikTok trend that made viewers guess whether an item was real or made from cake
A third wrote: 'I actually watched this last night; I'd never seen 99 per cent of them that were shown, and I'm on that app all the time. Genuinely just slop content.'
Another said: 'Christmas Eve and they are showing TikTok's on ITV! What has our world come to?'
However, one said the show isn't as unusual as others might believe, writing: 'Tbf [to be fair] this is basically just this generation's version of You've Been Framed or Rudetube'.
It comes after Britain's best-known money saving expert Martin Lewis shared a slew of tactics and Monopoly strategies to employ during a festive family games' night.
On his ITV show, Martin Lewis: How to Win at Board Games he described himself as 'ridiculously competitive'.
The 52-year-old added: 'It's fun winning and it's fun being better at games. Board games bring everyone together.'
Although winning at Monopoly may seem like the luck of the draw, Martin explained that there are several things you can do to beat other players and improve your odds.
His first tip is to buy as many properties as possible during the early stages of the game.
The show also explored whether the clips were part of a sponsorship deal, brand collaboration, or paid partnership
Viewers took to X to share their thoughts on ITV airing TikTok: Top 100 2024 during a primetime slot on Christmas Eve
Martin said that it was also important to calculate the return on investment on each property, meaning how much you purchased it for versus how much you can earn back from rent.
However, not all properties are created equal. Although the most expensive ones start out being the best investment, this changes once houses and hotels are added.
Those wanting to win should aim to purchase the three light blue cards which are The Angel, Islington, Euston Road and Pentonville Road, as these can generate the most money once hotels are added to them.
After that, he recommends swooping up the orange cards comprising of Vine Street, Marlborough Street, and Bow Street.
Martin highlighted that these are the properties that players are most likely to land on after they've just gotten out of jail.
The worst set to buy in his opinion are the pricey greens - including Bond Street, Oxford Street, and Regent Street.
In Monopoly, players can only start building houses and hotels on their properties once they have bought the entire set.
Therefore, Martin shared, it is vital to buy one of each colour, so you can block opponents and have some leverage when it comes to doing deals later down the line.
ITV's TikTok: Top 100 2024 explored how many views each of the clips received to assess potential earnings
Martin added that if you have cards that are not part of a set, you should mortgage them to the bank for extra money to buy houses, since they're unlikely to generate much income for you.
Another tactic is to aim to build three houses on each property before you splash out on upgrading them to hotels.
Three houses is the 'sweet spot' that will earn you the most from the game and this has to do with the rise in rent from one to three houses.
Martin explained: 'When you buy one house, the return on investment [or ROI, comparing what you paid to what you get back in rent on each property] is 26 per cent.
'With two houses, it's 56 per cent. With three, it's 110 per cent - that's a massive jump between two and three.'
Martin added that it is important to leave yourself an emergency fund in case you land on someone else's expensive space.
A common criticism of Monopoly is that the game can go on for too long, but Martin said it doesn't have to be that way.
He conducted a poll online which found that 52 per cent of players leave the money from fines for people to win if they land on free parking.
Read More
The Love Actually plotlines left on the cutting room floor - including a tragic lesbian romance
But this can actually make the game last much longer, as it injects money back into players and makes it less likely for them to go bankrupt.
This isn't actually an official rule and he said you can skip it if you want the game to be over faster.
Although he won a round of Monopoly against his colleague Claire during the episode, Martin was gobsmacked when he sat down for a game of backgammon.
The presenter said he played it as a child before rediscovering it 15 years ago.
It is a two-player game and the aim is to move all your checkers to your home board and then remove them from the board entirely. The first player to get rid of off all of their checkers wins the game.
Martin revealed that after his friend defeated him at backgammon, he embarked on a mission to sharpen his skills. A year later, he managed to win when competing against the same friend.
During the show, he went head-to-head with a 90-year-old man named George who said he has been playing backgammon since 'before Martin was born'.
After three tense rounds, George beat Martin but he said that it's always hard to know what to do with the two checkers furthest from you at the start.
ITVTikTok
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